Stop renting software.Own it.

We design and build CRMs, client portals, websites and AI tools around how your business actually works. Then we hand you the keys. No seat fees, ever.

Book a free CRM blueprint call See what we build

30 minutesNo sales pitchYou keep the blueprint

coastalpools.com
Coastal PoolsNew poolsRemodelsReviews

Pools built for Florida living.

Design, build and remodel across Sarasota and Manatee.

★★★★★ 4.9 · 212 reviews
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Project
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Coastal Pools · Pipeline
Search deals
CP

Pipeline

OctoberWon $46,800

New lead2

Harbor Dental
Booking site
$8,400SM
Palm Ave Bakery
Online ordering
$3,200NK

Quoted1

Gulf Title Co.
Intake portal
$14,500BR

Won1

Bayfront Realty
Lead routing
$18,600SM
AutomationNew lead → follow-upOn
New leadAI drafts replySent + logged
To: Dana Reyes · Pool remodel

Waiting for a lead…
CP
Hi DanaYour pool remodel
  • Proposal signed
  • Deposit$5,500
  • Measure visitThu 10:00
Pay deposit · $5,500
Revenue · Oct$46,800
Win rate38%
Avg reply9 min
Variable-speed pumps4 leftLow stock
Tile · Ocean blue120 sq ftIn stock
01Website 02Custom CRM 03AI automation 04Portal 05Reports
One system. No seat fees. All yours.

01Website

Your site feeds the system. Every form, call and chat lands in your CRM as a lead, tagged with where it came from.

Where your money goes now

Seven subscriptions. One system you own.

Monthly software rent$1,128across 7 rented tools
CRM seats10 × $90 /mo
Forms tool$49 /mo
Scheduling$29 /mo
Email sequences$59 /mo
Invoicing$35 /mo
Client portal$40 /mo
Spreadsheet add-on$16 /mo
Your CRMBuilding…
  • Unlimited users
  • Forms
  • Scheduling
  • Email sequences
  • Invoicing
  • Client portal
  • Reports
  • AI follow-ups
0 of 7 tools replaced$0 / seat

Renting adds up. Owning doesn’t.

Paid in rent so far$0Month 0 of 36
Renting a CRM stack $0
Month 0 of 36
Owning one with CRMmage $0
in seat fees. Every month. Forever.

Example: 10 seats at $90 per month, plus $228 per month in add-ons. Your numbers will differ; we’ll run them on the call.

What we build

A CRM at the center. Everything plugs in.

We start with the system your team lives in, then build the pieces around it. Leads, clients and follow-ups all land in one place you own.

Websites

Every form lands in your CRM.

12 leads

Client portals

Proposals, payments, updates.

4 signed

AI automations

Follow-ups drafted for you.

31 tasks
Your custom CRM0 of 6 plugged in

    Inventory

    Stock that reorders itself.

    3 POs

    Reports & analytics

    Live numbers, no exports.

    6 live

    Quoting & CPQ

    Quotes from your price book.

    9 sent

    How it works

    From whiteboard to keys in hand.

    1
    Kickoff

    Map how you sell

    One working session on your leads, follow-ups and handoffs. You leave with a blueprint either way.

    2
    Build

    We build it with you

    Your CRM, site and AI take shape with a working preview every week, not a big reveal at the end.

    3
    Handover

    You own it

    No seat fees and no lock-in. We stay on for improvements only if you want us.

    Your codeYour dataYour hosting

    Ready to
    own it?

    Book a free 30-minute CRM blueprint call. We map how you sell and show you what we’d build.

    Your 30 minutes

    1. 0–10How you work todayYour leads, jobs and the tools you pay for.
    2. 10–20What we’d buildA sketch of your system, live on screen.
    3. 20–30Price and timelineA straight number. No pressure, no follow-up spam.

    You keep the blueprint, even if you don’t hire us.

    Who you’ll talk to

    Seamus
    SeamusCo-founder, sales and development. Maps how your leads and jobs run today.
    Nick
    NickCo-founder, sales and development, and a former mechanic. Scopes what we’d build and what it costs.
    CRM blueprint callwith Seamus or Nick
    Free
    • 30 min
    • Video call
    • Eastern time
    October
    Thursday

    Takes 20 seconds. You’ll get a calendar invite right after.

    Sarasota, FL · crmmage.com
    Book a callFree · 30 min